Build a Bear, Build a Memory Free Essays

Universidad Latinoamericana de Ciencia y Tecnologia San Jose, Costa Rica Facultad de Ciencias Empresariales January, 2010 Bilingual Business Administration Principles of Marketing Cesar Eduardo Gonzalez Company Case Build-A-Bear, Build-A-Memory Examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of these concepts. What are the implications of each on Build-A-Bear actions. Needs: Understanding needs as states of felt deprivation, not created by marketers but basic parts of the human makeup, we can say that Build-A-Bear customers demonstrate the individual need of self-expression, authenticity, creativity, empowerment, choice, individuality, freedom. We will write a custom essay sample on Build a Bear, Build a Memory or any similar topic only for you Order Now They also demonstrate the underlying need that people have to entertain themselves. Wants: Although Build-A-Bear clients need to find a way to self-express and entertain themselves, they want to â€Å"step into a (†¦ genuine fantasy world organized around a child-friendly assembly line comprised of clearly labeled work stations†, where they can choose unstuffed animals from a bin, stuff them, include voice boxes, stitch them, dress them, name them, and even receive a birth certificate for their creation. This example is aligned with the idea that wants are the form human needs take as shaped by culture and individual personality. Demands: Giving their wants and resources, Build-A-Bear customers demand specific products that add up to the most valuable and satisfaction. Among the most relevant examples we can mention are both new store locations and accessories. â€Å"Mini-scooters, Hello Kitty bears, mascot bears at professional sport venues, and sequined purses† are also specific ideas that were interpreted as customers? demands by the company. Implication of each (needs, wants, and demands) on Build-A- Bear actions Needs, wants and demands have huge implications on Build-A-Bear actions. Not only by walking where customers walk, periodically checking its stores and assessing its customer service, but also by employing a mix of low-tech and high tech communication methods to interact with customers, Build-A-Bear demonstrates it is a truly customer-centric organization. This allows the company to fulfill their customers? needs, wants, and demands through successful market offerings, orchestrating several products and services to create brand experiences for customers. In detail, describe all facets of Build-A-Bear? product. What is being exchanged in a Build-A-Bear transaction? In my opinion, Build-A-Bear? s product has two different facets. There is a main facet formed by the intangible â€Å"experience of participating in the creation of personalized entertainment† and there is also a second facet formed by a tangible bear that â€Å"children clutch as they leave the store†. The main facet begins when children step into a â€Å"cartoon land† and interact with the different stations of the â€Å"child-friendly assembly line†. The second one, in turn, has the distinctive sign of being unlike any they other object Build-A-Bear customers have ever bought or receive, â€Å"they have a product that they have created†. Identifying these two facets helps us determine what is being exchanged in a Build-A-Bear transaction. Base on the idea that an exchange is the act of obtaining a desired object from someone by offering something in return, we can say that Build-A-Bear presents both an experience and a tangible object to fulfill its customers? needs, wants, and demands. In return, the company receives an average of 25$ per built bear. However, it goes beyond simply attracting new customers and creating transactions. It truly builds and maintains desirable exchange relationships with its target audiences, retaining customers while growing their business. Which of the five marketing management concept best describes Build-A-Bear workshops? In my opinion, The Marketing Concept is the one that best describes Build-A-Bear workshops. By looking for innovative ways to interact with customers and using both low-tech and high-tech methods, Build-A-Bear? s demonstrate that knowing its customers? eeds, wants and demands and then delivering the desired satisfaction are key activities within the organization. As stated before, Build-A-Bear is a truly customer-centric organization. Discuss in detail the value that Build-A-Bear creates for its customers. Because customer-perceived value is the customer? s evaluation of the differences between all the benefits and all the costs of a marketing offer relative to those competing off ers, we will use the marketing offer of Vermont Teddy Bear Company to discuss the value that Build-A-Bear creates for its customers. On the one hand, Vermont Teddy Bear Company promotes its product as the only hand-made bear in America that is guaranteed for life. Thus, it is safe to assume that high quality is an important element of their market offer. On the other hand, Build-A-Bear value for customers comes not only from the tangible object, the bear, but also from â€Å"the experience of participating in the creation of personalized entertainment†, which led us to the following conclusion: Although bears are final outcomes for both companies, Build-A-Bear is giving more at a lower price. And that is why an average of 25$ for a customized product and for the experience of participating in the creation of personalized entertainment is perceived as a marketing offer that gives more value to the customer compared with to the 50$ to 100$ that customers of Vermont Teddy Bear Company have to pay for a high quality bear. Is Build-A-Bear likely to be successful in continuing to build customers relationships? Why or why not? In my opinion, Build-A-Bear is indeed likely to be successful in continuing to build customers relationships. Why? Because behind the actions the company? is taking to: (i) further expand the Build-A-Bear experience beyond the retail stores using its new website, and (ii) entering into new markets by opening at least 350 stores in the US, 120 stores in Europe, and 300 stores in other parts of the world, are two underlying efforts: build a personal connection with customers, and at the same time understand is clients needs, wants, and demands. Universidad L atinoamericana de Ciencia y Tecnologia San Jose, Costa Rica Facultad de Ciencias Empresariales January, 2010 Bilingual Business Administration Principles of Marketing Cesar Eduardo Gonzalez My needs, wants and demands. As the title suggests, the purpose of this paper is to set forth my needs, wants, and demands. Because a common conceptual framework is very useful in every analysis, the first thing I? m going to do is refer to a brief definition of those terms. I will then explain what my needs are, dividing them into three categories: Physical needs, individual needs, and social needs just to make it easy for my readers. Right after, I will take a look at my wants. And I will finish with my demands. Common conceptual framework: Throughout this paper, I will understand needs as â€Å"states of felt depravation† and stick to the idea that they are not â€Å"created by marketers† but â€Å"a basic part of the human make up†. Wants, in turn, will be treated as â€Å"the form human needs take as they are shaped by culture and individual personality†. They will also be described in terms of objects that will satisfy them, focusing only on those objects I can`t afford. I will do this to distinguish my wants from my demands. This means that I will understand demands as those wants that are actually backed by my purchasing power. My needs: Let? s start with the physical ones. Definitively, food and water are on the top of the list. As every human being, I need food to provide my body with the energy it will use each day. I need also to provide it with water to hydrate it properly. But there is a key point here. I? m just referring to limited portions of food and water or let`s say those that are essential for the human body to work. Thus, a 5. 000-calories-per-day diet seems either as a want or as a demand for average people but not as a need. Maybe not behind but next to food and water I would put air and sunlight. Definitively, those two are also among the essential physical needs every human has; and because I? m not the exception, I thought it was important to include them in my list of needs. I understand, though, that in the world not everyone is satisfying this need at a 100%-rate. Good examples of that can be found just by thinking of really air-polluted cities, such as Mexico DF, or thinking of those countries that receive little or no sunlight during several month every, such as Russia or Canada. But let`s thank we are not in any of those groups and move forward. After food, water, air, and sunlight, I would put cloth and shelter. As I mentioned before, I am just talking about basic stuff. Some examples could be a couple of pants, shirts, and sweaters to protect me from the weather and to cover the cloth section. A small house or flat, in turn, will be sufficient to cover the need of shelter. Thus, design cloth and luxury properties would be definitively in people? s wants or demand section, depending on his or her purchasing power. To finish with my physical-needs section, I would mention not only rest but movement and exercise. As every human being, I need to safe hours every day to sleep and rest. I understand the number of hours needed vary from one person to another, but in my case, 7 to 8 hours work perfectly well. Movement and exercise are important needs too. And although it seems that there are a lot of people out there that are not really aware of that, for me, 4 to 6 hours of exercise per week also work for me. Looking now at my individual needs, I would say that freedom and independence along with creativity and self expression are among the top of this list. As most human beings, I need to feel I can express my ideas and take my own decisions without having someone else telling me what to do or how. Here, I am not talking about homework or other duties at work; I am talking about more deep things, such as having someone telling you what to buy, sell, study, or work, where to live, with whom, or how. Sadly, if we look at political extremists, such as communist, not only in history but around us, we could find good examples of that. I consider that having the possibility of learning new things is also an important need, and as such, I included in my list. Here I am not talking about schools or universities, because, in my opinion, those would be wants or needs depending on everyone`s purchasing power. I am talking about learning in general terms. Last but not least, I would include having fun in my individual-need list. I think this is important in people`s life, and for me is not the exception either. I understand of course that for some people more than for others, this could be tough. But even under the worst circumstances people should try. Now, I will proceed with my social needs. In this category I would include affection, sense of belonging and friendship. For me and for every person I know all of them are very important needs that must be somehow satisfied. I would add to this point that satisfying them is not a matter of quantity of friends or people sharing your thoughts and ideas but a matter of quality and how strong are the bounds that you can create with others. Right after I would add respect. For me, this element plays a key role; and just as others, I need to be treated with respect. Acceptance, communication and understanding are also social need. My wants As everybody else, I have different wants. What interested me the most about them is that, apparently, they have no limits; or at least, that seems to be the consensus among most of the economist, especially when they give a look at the principles of the economic problem. Starting with food, and thinking about it not only in terms of tangible products but also in terms of services that would satisfy my wants, I would say that (at least for weekdays) a varied, healthy, home-style menu of food delivered right to my office would be great would probably satisfy my wants. For weekends in turn, I would say that Gourmet restaurants would also be on the list. In terms of cloth and shelter, my wants are also relatively big and considered as a group, they are also unaffordable, at least at this point. I can start by mentioning some tailored suits, long-sleeve shirts and a couple of pair of Italian shoes that match them would also be included. I would also add several ties, made of silk could be included to finish with the formal outfit. Then, for a more casual look, I would by tens of Hollyster Co. hirts. The reason why I want them is because they have a special fabric that makes it VERY easy to iron them, which safe me a lot of time. Some expensive, and durable black, beige, blue, and brown cotton pants, and jeans could be also on the list. This way I would leave Zara? s cloth behind, which is nice made to last just for a few months. Moving to the sport section, I would include special tennis for runners and several sport outfits. At this point Addidas o r new balance will be on the top of the list. Why? Again, is a matter of the perceived quality of fabrics, those brands (and of course others) have invested huge amounts of money to create high-tech cloth that regulate your internal temperature while you are performing any physical activity. Taking about shelter-related wants, I would put a 3 bedroom flat with a nice view, pool, and a tennis court. I can be here in Costa Rica or anywhere else, for example, at Vancouver, Toronto, London, Amsterdam, Rotterdam, etc. At the end it will depend on where job opportunities are. But now, a flat with this description will fit perfectly well with my wants because I would have a room for me and my girlfriend, a room to use as a private office/library, and finally a guest room for family living overseas. Talking about the possibility of learning new things, I want to start a master program in a European university, especially if it is located in the UK or in the Netherlands. Why? Because I really like those countries and their universities are ranked among the top of the list. I would also add many books to my wants list, and here I? talking about really expensive ones. And finally looking forward to satisfy my both social needs of communication and individual needs of creativity, I would definitively add a Mac book air to my list of wants. The reason I choose this product is because it will give me not only the built-in camera and microphone that I use to call them through the internet (because today almost every computer include this feature) but because it wi ll give me the mobility and flexibility I need due to its light weight. Carrying my laptop at the airports won’t be a nightmare. And finally I will be more efficient at one of my hobbies, which is creating graphic material using Macromedia `s programs, because I will not have to wait for my slow PC. My demands: Sticking here to the idea that demands are the type of needs backed to my purchasing power, I have to admit that my list of demands has been self-limited almost to the basics. This means I have voluntarily decreased my level of consumption because I am a point where the act savings became a necessary step to achieve some of the goals I have set. For example, I would definitively include access to sport facilities to train between 3 to 4 times per week (or even more in those weird cases that I have the time and the will) to my list of demands. A gym membership, for example, could work perfectly well. Products and services that give me more useful time and increase my efficiency are also on my demand list. Here I`m talking about a Smartphone and the Voice Data packages that are offered by the phone company, which gives me exactly what I? looking for: High-speed internet access, interconnected email accounts, access to overseas radio stations, maps, calendar, address book, alarms, cameras, videos, the etc. Even though it is absolutely not among my favorite demands, gas is also on this list. I understand that public transport represent an alternative. But sadly it is slow and time-consuming, so to my regret public transportation services do not work for me. I also demand ingredients to prepare easy-to-cook, home-style food. Let`s say, fruits, frozen vegetables, chicken breasts, meat, milk, cereal, bread, cheese, juice, etc. Thinking about my individual need of learning new things, I demand related products and services that help me to satisfy it. Among the products, books usually play a central role. When it comes about services, in turn, high-speed internet access and being enrolled in university studies are crucial for me. To finish with my demand list, I would include my apartment, which is rented, and all the related public services. Water, light, land phone, is what I? m talking about here. How to cite Build a Bear, Build a Memory, Essay examples

Juries and their place in society Essay Example For Students

Juries and their place in society Essay The first months of war resounded with the collision of the war plans pored over for decades by the general staffs of Europe. The original German plan for a two-front war, drafted by Helmuth von Moltke the elder, had called for taking the offensive against Russia and standing on the defensive in the rugged Rhineland. The plan showed military prudence and complemented the stabilizing diplomacy of Bismarck. But Alfred, Graf von Schlieffen, presided over the German military in the era of Kaiser Williams Weltpolitik and adopted a more ambitious and risky course. His plan, conceived in 1891 and completed by 1905, envisioned a massive offensive in the west to knock out the compact French forces in six weeks, whereupon the army could shift eastward to confront the plodding Russians. But a quick decision could be achieved in France only by a vast enveloping action. The powerful right wing of the German army must descend from the north and pass through the neutral Low Countries. This would vi rtually ensure British intervention. But Schlieffen expected British aid to be too little and too late. In sum, the Schlieffen Plan represented a pristine militarism: the belief that all factors could be accounted for in advance, that execution could be flawless, that pure force could resolve all political problems including those thrown up by the plan itself. In the event, the Germans realized all of the political costs of the Schlieffen Plan and few of the military benefits.Like the Germans, the French had discarded a more sensible plan in favour of the one implemented. French intelligence had learned of the grand lines of the Schlieffen Plan and its inclusion of reserve troops in the initial assault. General Victor Michel therefore called in 1911 for a blocking action in Belgium in addition to an offensive into Alsace-Lorraine. But this required twice the active troops currently available. France would either have to give up the Belgian screen or the offensive. The new chief of s taff, J.-J.-C. Joffre, refused to believe that Germany would deploy reserve corps in immediate combat and gave up the screen. By October 1914 all the plans had unraveled. After the German defeat in the Battle of the Marne, the Western Front stabilized into an uninterrupted line for 466 miles from Nieuwpoort on the Belgian coast south to Bapaume, then southeast past Soissons, Verdun, Nancy, and so to the Swiss frontier. Both sides dug in, elaborated their trench systems over time, and condemned themselves to four years of hellish stalemate on the Western Front.The situation was little better on the other front. A necessary assumption of the Schlieffen Plan was the inadequacy of the Russian rail network to support a rapid offensive. By 1914, however, railroads through Poland were much improved, and the Russian general staff agreed to take the offensive in case of war to relieve the pressure on France. Similarly, the Germans had asked the Austrian commander, Conrad von Hotzendorf, to attack Russia and ease the threat to Germany. Austria also had a two-front war, however, and an army too small to fight it. Owin g to penury and its nationality problems, the monarchy fielded fewer battalions in 1914 than it had in the war of 1866. As the saying went, Austria was always en retard dune armee, dune annee et dune idee (one army, one year, and one idea behind). Austrias solution was to send one army south against Serbia and one to Galicia against the Russians and to deploy a third as need required. The reserves, a third of Austrias already outnumbered forces, spent the opening battles shuttling back and forth on the rails. Austria failed to penetrate Serbian defenses, while the Germans smashed the Russian attack into East Prussia. In the east, too, stalemate set in.By mid-1915 the Germans had overcome supply problems and were better prepared for trench warfare than the Allies. They also pioneered the concept of defense in depth, making a second trench line the main barrier to assault. Allied generals responded with longer and denser artillery bombardments but thereby relinquished the element of s urprise. Such tactics turned western battlefields into seas of wreckage, with a storm of steel raging above, and condemned hundreds of thousands of men for the sake of a few thousand yards of no-mans-land. Allied attacks in 1915 cost the British more than 300,000 casualties and the French 1,500,000. The only German initiative, the Second Battle of Ypres, introduced poison gas to the Western Front. But no commander could see a means of breaking the deadlock, and all confessed their strategy to be one of attrition.

Arson Cards Case free essay sample

Its plant in Medallion produce greeting cards and invitations, resplendence products, gift paper, calendars and a small amount of product for parties Arson sales have seen an increase in the export index of 157, 89 100 100 and 75. 49, respectively The plant employs 1,000 people and is the only production office of the company in the country. Most of the workers are union members. Management of Arson was uneasy because costs are increasing for the work may outweigh the savings by switching to the packager. Two measures aimed at reducing costs in filling Packers authorized.One was based on a simplified manual operation, in which each RL working on a separate all the material provided by the manipulators table; The method specifies the working places first Packers sufficient and equal number of packages in a pile on the right of the Packers, takes a handful of cards, batteries account 12 and placed to the right of the envelopes, to Packers fill, and so on. We will write a custom essay sample on Arson Cards Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The second method is to use a mechanical aid that cost the company $ 5 million. Arson has three (3) major national competitors: Gibson, Karma and Foot-Mobile. Arson consumes raw material of national origin and production of renewable annually.It has facilities for obtaining affordable cost of equipment. Arson workforce is achieved without great difficulty and for which there is a training school funded by all companies in the country and supported by the Ministry of Labor is employed. Absorb 145 people annually. Modern technology is not employed by the company, but the machinery in use is newly purchased. There is obvious errors provision. It works with 30 100 of idle capacity. In January, Arson executives, including the president, decided to introduce Packers in their line of seasonal cards.Photo Mobile had employed Packers Christmas with their line managers and Arson interpreted reactions traders as favorable and needed ahead of the competition. 2. Determination of the main subject, or executive who has to solve the problem or problems Arson Cards 3. Determination of the main problems identified in the case Lack of new primary resources or ways of provisioning. Missing strong human capital that can be encouraged to take new decisions. Developing or acquisition of technology that can be implemented. Investment projects in the future to replace standardized processes. 4.Hierarchy of identified problems 5. Presentation of alternative solutions Developing new ways of flow of communication through the company. Better acquisition of innovative resources maintaining low costs and processes. Give scholarships for local institution to acquire strong human capital. 6. Selection of alternative solution Part of the strategy in the main used can be considered as the implementation of a new administration with a more modern approach. His three competitors can be highlighted by extensive knowledge of the acquisition of new raw materials and investment projects in the future.

Doubting Leads to Success Essay

Doubting Leads to Success Essay Doubting Leads to Success Essay Doubting leads to success "Concerning the things that can be doubted" is an attractive poem because I can sense how the writer feels and what he treats the doubtful matters like what I do when questioning. The writer wants to expresses his feelings about some matters he doubted. Confused and frustrated,the writer reflected on whether the opinions were true or false regarding to the issues which others consider to be obvious. At the end of the poem,the sentence "Everything is uncertain" strongly expressed the writer's dilemma. I choose this work because I thought few students are willing to question matters now. But the writer did. A strange phenomenon around me made me confused when I was studying in China. I found the students were not questioning when they learned some new issues. They just made a note and took it for granted that all our teachers said were right. It could not be worse that a student should lose the critical thinking skill. Fortunately, when reading the poem, I fin d that the writer doesn't give up questioning, even though he gets stuck. Just like the writer, we may feel frustrated and uncertain. But it's not an excuse for us to accept issues without questioning. Questioning the matters even though there might be 99% chance that Yu 2 they are correct, will likely help us to obtain the goals we pursue. Just like the writer does. He questions the simple universal truth, the earth and the sky. It is novel to say that there is no earth and no sky. But if we do not have the courage to doubt or we do not take actions to prove our question, how can we know? Bravely doubting the matters that can be questioned may lead us to succeed. Looking back through history, all the great figures in both science and politics have the courage to doubt the theories or opinions, which were considered as truth and assumed a solid foundation in peoples' minds for a long time. This questioning allows people to take proper action and make change, which can improve our w orld.It was Columbus's courage to doubt the long time existed opinion that the earth is flat that made him sailed out to explore beyond the horizon. Also it is Roosevelt 's courage to doubt the economic liberalism widely applied at that time in America that helped him to come up with the Roosevelt New Deal. Consequently, questioning the matters that is obvious or the authority is not a crazy behavior. Don't hesitate to carry out the question you were not pretty sure. It is the spirit of doubting that makes us live better, though nobody wants to trap into thinking without any help. But if we can get over it, we may become a better person than we expected. Questioning happens first in mind,if we don't take action to test our

Amazon vs. Borders Books Essay Example | Topics and Well Written Essays - 1500 words

Amazon vs. Borders Books - Essay Example Having seen the huge growths of Borders, Kmart acquired it in 1992 and renamed the company name as Border Group. It started international expansion during the latter periods of 1990’s and started its first international office in Singapore in 1997. Subsequently the company was expanded to many other overseas countries and was in good shape till 2004. However, it started to face many problems from 2004 onwards and currently one the verge of destruction. It filed bankruptcy suit for closing its 200 stores in 2011. Comparison of the management approaches each company took to Internet marketing and sales Amazon formulated many strategies to keep the visitors for longer periods in its website. They were aware of the fact that spending more time by surfers in their website may definitely increase their sales. They did everything possible to tie up the visitors in their website. Since majority of the internet surfers are teenagers, Amazon focused more in catering the needs of the tee nagers while they visit Amazon’s website. In short, Amazon’s internet marketing strategies were primarily based on the teenage community. Advertising, E-retailing, Channeling, ,  Affiliation, Franchising, Subscription etc were some of the internet marketing approaches developed and implemented by Amazon management for exploiting the market opportunities. On the other hand, Borders committed so many strategic blunders which brought many challenges to the existence of the company. For example, â€Å"Borders made a major strategic error in 2001 when it handed off its online business to Amazon†(Wahba, 2011). Instead of exploiting the opportunities in online business, Borders tried to stay away from it. They thought... The essay "Amazon vs. Borders Books" talks about the activity and competition of two largest booksellers in the world. The paper analyzes why in different situations one of them was successful and the other one was a failure. Amazon.com is currently one of the topmost online booksellers in the world. It was started in the mid-1990s and was not profitable in the first few years. However, with innovative business strategies, it overcame the initial challenges and became the leader in online bookselling. On the other hand, Borders Books was the second largest bookseller in America. It was started in 1971. Until 2004, Borders faced little problems and was running profitable. However, after 2004, it started to face many management and business problems which forced them to file for Chapter 11 in 2011. The management of Amazon adapted wonderfully to the changing market conditions whereas Borders failed to do so. While Amazon was quick to realize the opportunities in online business, Borders failed to recognize it. Amazon has introduced customer friendly websites to attract the online customers whereas Borders relied heavily on the abilities of sales staff in selling their books from its store. Amazon produced innovative websites with the help of modern technologies to communicate effectively with the customers. Interactive components were some of the facilities available in amazon websites. Borders stayed completely away from its online customers and it was a major blunder committed by the company.

The Company Law Review was a missed opportunity to implement a model Essay

The Company Law Review was a missed opportunity to implement a model of the company better adapted to contemporary challenges.Discuss with reference to S.172 of the Companies Act,2006 - Essay Example Auditors were in hand with management and their reports were misrepresenting. Thousands of innocent people have lost their savings and investments. The Department of Trade and Industry (DTI) conceived that businesses in general will benefit from the new measures put forward in the proposals. There will be greater clarity on directors duties to include more attention to the interests of shareholders, but can pay regard to the long as well as the short term, taking due account of the interests of employees, suppliers, consumers and the environment. (Company law reform: UK proposals published, Out-Law News, 18/03/2005, http://www.out-law.com/page-5438, accessed on 10th April, 2009) The duty which is laid down in section 172 substitutes the common law duty of dedication. This duty of the Directors is considered as the duty to act in good faith in the interests of the company. The new duty warrants action towards the success of the company. The promotion should be for the welfare of the members as a collective body: it should not be just for the sake of the shareholders. This duty on the part of the directors is: The Company Law Review considered the following major issues in their proposals restructuring those parts of company law most relevant to small businesses, making it easier for them to understand what they need to do. The main issues are: growths in recognized best practice’ in corporate governance,1 with the outcome that it is now difficult and time consuming for directors to find out precisely what is the law applicable to the companies. In 1998, the then Secretary of State for Trade and Industry determined that there should be an all-inclusive appraisal of company law. The Review was carried on by a Steering Group constituting experts from law, commerce, accountancy and academia, with the support of a generally based Consultative Group, and it brought out its concluding report in July 2001. The Government reacted to the Review Groups propositions

Policy Paper Essay Example | Topics and Well Written Essays - 1000 words

Policy Paper - Essay Example People can be born with deformities in their physical appearance or have some of their faculties diminished or missing. Features of such disabilities are deafness, blindness, missing and deformed limbs and diminished mental ability. Accidents also contribute immensely in disabling people especially work place accidents where accidents are caused in the use of machinery and equipment. Whatever the cause of disability, the different conditions that people find themselves in predispose them to discrimination in the workplace. This led to the need for a way to protect these people’s rights in society and in the workplace. The Civil Rights Act of 1964 is seen as the first major legislation that addressed the needs and rights of people with disabilities in its Title VII article. The articles of Title VII address the plight of all people in the employment sector, and it emphasizes the need for equal treatment of persons with disabilities. This act led to the formulation of other laws and institutions that safeguard the rights of individuals in the employment sector. ... The law requires that employers provide appropriate and reasonable accommodation to a job applicant with disability as long as doing so does not cause significant expense or difficulty to the employer. Title VII of the Civil Rights Act forbids discrimination of job applicants in all aspects of employment that includes firing, hiring, job assignment and other conditions and terms of employment. The law makes it illegal to harass a job applicant because he/she has a disability or has relations with a disabled individual. Harassment does not entail physical abuse, but also offensive remarks that are severe leading to a hostile work environment. When verbal harassment results, in adverse employment decisions, it disposes the harasser to prosecution under the law (Rothstein and Liebman 56). The requirement by law that employers provide reasonable accommodation to disabled job applicants entails changing the work environment to enable the disabled individual competently carry out their dut ies. These accommodations include building access ramps for wheel chairs and providing interpreting equipment for those with sight and hearing disabilities. This provision in law also provides protection for employers in the sense that the employer is not forced to incur huge expenses while providing these accommodations.This falls under the undue hardship provision that states that an employer does not have to provide accommodation to a disabled job applicant if doing so would cause undue hardship to the employer (Rothstein and Liebman 34). Undue hardship occurs if providing these accommodations proves to be too expensive or difficult in light of the employer’s size, the needs of the business and their financial resources. The