Advertising Journal #3 Essay Example | Topics and Well Written Essays - 500 words

Advertising Journal 3 - Essay compositors caseWhile Bruce is chewing, the person watching the advert is asked to go down if Bruce should be deep or shallow. In this ad, Twix is being advertised as a snack at break-time which spate can eat composition they reflect on life. This type of innovative denote style appeals to a young target market, ranging from of late teens to late twenties, who enjoy the interaction and use computers. Indeed, the characters in the advert are all in their late twenties, so this is clearly the market sector that Twix is aiming to appeal to.On TV this concept was extended everywhere a number of different ads. Although the interactive element was taken away, the tag line Need a moment? Chew it over with Twix remained the same. As well as Bruce trying to win over his girl, in that location was the Bookzone ad, in which two guys are reading a book on How to Score a Hottie. A beautiful woman approaches them and one of the guys pulls out a Twix in order pause time and decide how to impress her. He turns to his friend, tells him hes pathetic, and gets to go for a coffee with the woman.In all the TV advertisements, the recognisable tag line was repeated. The ads focused on situations where men, usually in their late-teens or twenties, were attempting to impress women. This style of advertising clearly appeals to the younger audience. It is a fun-loving, goofy approach to advertising, showing that Twix is the candy bar for people with a sense of humour.In this particular campaign, Twix made very little use of print advertising as a way of promoting their message. This is perhaps because the point of the ad campaign is that the Twix bar can term of enlistment time and allow the eater to chew things over and this is difficult to portray with a non-moving medium. However, on otherwise campaigns, Twix have made use of the print media. On their two for me, none for you campaign, Twix actually inserted speaking advertisements in Rolling